Support for the US military among Generation Z has plummeted to new lows after four years with Joe Biden and Kamala Harris in charge. When Donald Trump was president, support for the military stood at 46% among GenZ. After watching Biden/Harris throw soldiers’ lives away needlessly and trying to start bizarre forever wars in Ukraine, Yemen, and Iran, GenZ support for the military is now down to just 35%. The dismal recruitment numbers have gotten so bad that the Pentagon has started funding YouTube and Instagram influencers and celebrities out of desperation.

A Government Accountability report issued last year found that GenZ support for the military has reached new all-time lows. The Army’s 4th Psychological Operations Group decided that the best way to start reaching out to GenZ for recruitment purposes would be through social media. Some of the efforts have been catastrophically bad.

Recruitment numbers continued to fall despite the Biden regime heavily promoting transgender naval officers. Surprise! Who could have guessed that would have failed?

A public records request has now revealed that the Pentagon has been funding many social media shows that are popular with GenZ, through Production Assistance Agreements (PAAs). The Pentagon dumps money into producing episodes of these shows and the stars or influencers on them pump up the military to try to help with recruitment.

The celebrities took the money, shilled for the US military, and didn’t tell their audiences they were doing it. Among the celebrities and shows that took the cash were Guy Fieri’s All-American Road Trip, The Kelly Clarkson Show, Robert Downey, Jr.’s Dream Cars, The Price Is Right, America’s Got Talent, and The Jennifer Hudson Show.

We had no idea that GenZ kids were such big fans of The Price Is Right. Oh, wait. The strategy doesn’t seem to have worked at all, so maybe they’re not.

It turns out that the Pentagon has also been financing episodes of Beast Games on YouTube, starring Jimmy “Mr. Beast” Donaldson. Any adult who has managed to sit through five seconds of a “Mr. Beast” video will quickly realize that he’s neither masculine nor heterosexual—two features that you would seemingly look for if you wanted to bolster military recruitment.

You can’t really blame the Pentagon for trying. The US government has driven military recruitment for years by helping to finance blockbuster Hollywood movies. One of the most famous examples was Tom Cruise’s original Top Gun in 1986. Military recruitment stations were set up at movie theaters where the film was playing, and pilot recruitment shot up by 500% that year.

The real recruitment problems in the military come down to a lack of leadership. No one wants to enlist so they can fight Russia to cover up the Biden family’s bribes from Ukraine. Americans also understand these days that none of the countries in the Middle East have any bearing on our own national security. We were told that we had to “fight them over there” so we wouldn’t have to fight them on US soil, only to discover that they’re mowing down people on New Year’s Eve in New Orleans because the federal government won’t say “No” to anyone who wants to immigrate here.

Just look around at the mess that Biden/Harris have made of our country in the last four years. Who would want to fight and die for that, all so Joe Biden can check his watch when their flag-draped coffin comes home?